How to Make Your Plumbing Company’s Brand Attract Customers!

As necessary as plumbing businesses are to the community, it is brand awareness that will help yours stand out because unless people know you are there, you risk losing customers to the competition.

Brand development is critical for businesses with a great deal of competition such as plumbing companies.

When you develop a unique digital branding that associates your company name with valuable services and qualities, your plumbing company will stand out from the rest!

Build A Positive Reputation

One of the most important ways for plumbers to develop brand awareness in their community is by building a positive reputation.

Because many customers are leery of unscrupulous contractors, yours can create trust by providing excellent and honest services, then asking people to say so online with reviews and testimonials.

With a great reputation of being a trustworthy contractor, your plumbing company’s name will get shared and attract more customers.

This kind of positive recognition is a critical building block of brand development for plumbing companies.

Appeal to Customer Needs

Another way to attract customers to your brand is to appeal to what is important to them.

If you offer a specialty or cater to a specific customer type, publicize that and market to that customer base to build added brand awareness.

Be “That Special Plumbing Company” and not just “A Plumbing Company” like all the rest.

Support Customer's Social Causes

Similarly, you can increase awareness of your business and build digital branding by supporting some of the social causes that your customer base supports.

When people can associate a company name with a charity, an event, or some other good cause or thing for the community, you are likely to gain customers that way, too.

After all, everyone likes supporting a business that makes the effort to do the right thing, especially if it helps the very community that you are targeting.

Market to All Available Platforms

Lastly, an effective digital marketing campaign that works in conjunction with brand development efforts will take that positive reputation and brand recognition and run with it.

Let your happy customers spread awareness, but don’t solely rely on them to do it.

Market to your audience with a website, social media, and business listings, and invite them to look closer to see what all the fuss is about.

Add in Advertising and Marketing Campaigns

In combining the ideas above with an effective advertising and marketing campaign, your digital brand will stand tall above all the competition and bring you all the new customers you could want.

Digital branding and brand awareness will make your local plumbing company a household name!

Branding and Marketing – Which One Do Plumbers Need When?

Plumbing businesses and other service-oriented, local businesses have a lot of competition to deal with, so getting the word out into the community is essential; however, what many plumbers may not know is exactly how to do that.

Marketing, a term that everyone knows, tends to be understood as a catch-all phrase concerning everything related to advertising, yet what plumbers actually need is branding.

Though they do work together, branding must come first so that marketing will be successful.

To fully understand this concept, it is critical to understand what branding and marketing are and how they act on each other.

What is Branding?

Branding is the foundation of business marketing and the important element that gets a plumbing service noticed in the crowd.

A company’s brand is more than just its name; branding is the message that a business sends with its name.

It is the idea that comes with the name, recognition that includes reputation, authority, and the public image that the brand holds.

Because branding is what people think of when they see or hear a plumbing company’s name, it is essential to first create that branding so the name does not get lost in a sea of others like it.

Whether it is done using a catch phrase, a logo, or some other message or even all of these, branding is what happens when a service consistently uses the same message to create that recognition.

What is Marketing?

Marketing is what allows plumbing services to reach more people and actually connect with them by spreading their brand.

It is the effort made to put a brand name in front of the audiences who are most likely to need that service as a means to draw in more customers.

While marketing by itself can work to an extent, it is much more successful when marketing supports branding.

Getting a name in front of more people does much more when those people recognize the branding.

Need Both Branding and Marketing

Though the concepts of branding and marketing are very similar and one cannot exist very well without the other, plumbing services must first focus on their branding to generate familiarity, build their reputation in the community, and be viewed as a local authority in the plumbing field.

Once that starts to happen, plumbers can then invest more into actual advertising in the key areas targeted by brand building efforts.

An effective overall marketing campaign should include both, starting with a branding strategy and then continuing on to the marketing part.