New Photoshop Logo and Tagline

posted in Software |

photoshop_logo.gifAs you no doubt know, Photoshop has grown far beyond the side project of Michigan grad student, and even beyond a single application, to encompass a range of functionally different apps – Photoshop CS3, Photoshop CS3 Extended, Photoshop Lightroom, Photoshop Elements, Photoshop Album Starter Edition, and soon Photoshop Express – that all share a solid core of imaging smarts.

As the press docs say, “To represent this rich family of products, Adobe is introducing the Photoshop visual logo. This logo will soon appear in all Photoshop-related marketing, so keep an eye out for it. The Photoshop logo on a product, service, or technology, represents the rich legacy, technical quality, and attention to detail that has made Photoshop the gold standard in digital imaging.”

I think they could have done a much better job. The new logo is not impressive at all and it’s a bit… confusing.

Source: John Nack on Adobe

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